Wellington, New Zealand-based art-rockers Secret Knives, featuring multi-instrumentalist Ash Smith, recently dropped their sophomore album “Snuff”. They’ve now teamed up with Euphoric Co. for an experimental animation video for album single Simple Bliss.

Within the cascade of rich textures is Smith in an ever-evolving environment of analog and digital textures that shift and pulse like a disoriented kaleidoscope with Smith’s dying idealism.