Michael Paradise returns with a new single and accompanying video for Gold, this time linking up with fellow Torontonian Sylo Nozra who produced the track. The pair first met last year through mutual friends and the end result is a cool late night summer ride with a groovy retro lick.
Inspired by our incessant desire to want more, Paradise offered a detailed explaination behind the single:
“The concept for “Gold” came from thinking about how we always want more out of our lives, our relationships, our experiences. I think it’s simply a product of living in such an intensely capitalistic world — the result is an inability to be satisfied. The line ‘looking back I wanted more, all that ice and gold,’ felt like it captured both this capitalist greed for more wealth and status, but also that emotional and social desire to be cool. It also felt a bit playful because I’m not one to ever be iced out haha.”
“Throughout the last few years I’ve always come back to a quote from J.D. Salinger in Franny and Zooey that says, ‘I’m sick of not having the courage to be an absolute nobody.’ So I guess this song is about that. It’s about my frustration with not always being ok with being a nobody and a reminder to resist the capitalist framework we live within. Sounds academic but really I just mean make the art because you enjoy it rather than for anyone else. And that’s why I’ve always tried to keep a playfulness around this project.”
Watch the Maxim Vlassenko, Rahul Madan, and Eric Richards directed video below and look for Michael Paradise’s forthcoming EP, due mid 2019.